The material world is characterized by a struggle for existence, and survival of the fittest is a well-known principle, but the poor souls of this material world do not know what is survival and who is fit. Survival does not mean that one should die; survival means that one should not die, but should enjoy an everlastingly blissful life of knowledge. This is survival. The KRSNA consciousness movement is meant to make every person fit for survival. Indeed, it is meant to stop the struggle for existence. The Srimad Bhagavatam and Bhagavad-Gita give definite directions on how to stop the struggle for existence and how to survive in eternal life. The saìkértana movement, therefore, is a great opportunity. Simply by hearing Bhagavad-Gita and chanting the Hare KRSNA mahä-mantra, one becomes completely purified. Thus the struggle for existence ceases, and one goes back home, back to Godhead.
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The Bhaktivedanta Lives In Sound Society is an international organization of Hare Krsna devotees practicing and teaching bhakti-yoga(the essence of religion) under the direct guidance of His Divine Grace A.C Bhaktivedanta Swami Prabhupada, who is the last link to the ancient unbroken chain of disciplic succession(parampara) originating with the Supreme Personality of Godhead Sri Krsna Himself. Although His Divine Grace has departed physically from this world in 1977, the members of the society hold him to be still transcendentally present in his instructions.